CRM Executive

Highlights:

 2.00 – 7.00 Years

 1.00 – 4.20 INR (Lacs)/Yearly

 Full-time

 Mumbai

Skills

CRM

Customer Relationship

Roles & Responsibility

Job Description – CRM Executive

Location: Lower Parel, Mumbai

Role Overview

We are looking for a highly driven and customer-centric CRM Executive to manage customer interactions and

ensure exceptional customer experience across all touchpoints. The role requires strong ownership, problem-

solving skills, and the ability to build lasting customer relationships while ensuring timely resolution of customer

concerns.

The ideal candidate should be proactive, detail-oriented, and capable of independently managing customer

communication and continuously improving customer satisfaction.

Key Responsibilities

Customer Relationship & Customer Experience Management

 Act as the single point of contact for customer interactions across channels including calls, emails,

WhatsApp, chat, and social media.

 Ensure quick, empathetic, and effective resolution of customer queries and complaints.

 Handle customer concerns related to:

o Product information

o Order status and service-related queries

o Returns and replacements

o Refund-related concerns

o General customer grievances

 Maintain a customer-first approach while balancing business objectives.

 Build long-term relationships with customers and enhance overall customer satisfaction.

 Identify recurring issues and implement measures to reduce repeat complaints.

 Monitor and improve customer satisfaction metrics (CSAT/NPS).

Query Resolution & Escalation Management

 Ensure timely closure of customer complaints and escalations.

 Coordinate with internal departments for effective issue resolution.

 Maintain records of customer interactions and follow-up activities.

 Ensure adherence to service standards and response timelines.

 Escalate critical customer concerns to management whenever required.

Reporting & MIS

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 Prepare and share structured reports including:

o Daily, Weekly, and Monthly CRM reports

o Customer complaint analysis

o Customer feedback trends

o Service quality metrics

o Customer satisfaction reports

 Generate ad-hoc reports as required by management.

 Analyze customer concerns and provide actionable insights for continuous improvement.

Process Improvement & Customer Success

 Identify gaps and inefficiencies in customer handling processes.

 Develop and maintain SOPs for:

o Customer communication

o Complaint handling

o Issue escalation

o Service recovery processes

 Recommend process improvements to enhance customer experience.

 Take complete ownership and accountability for CRM performance.

Key Skills & Competencies

 Strong ownership mindset and accountability.

 Excellent communication skills (written and verbal).

 Strong problem-solving and decision-making ability.

 High attention to detail.

 Customer-centric approach with empathy and professionalism.

 Ability to manage multiple priorities in a fast-paced environment.

 Analytical mindset with data-driven thinking.

 Proactive attitude and ability to work independently.

Requirements

Technical Skills

 Proficiency in MS Excel / Google Sheets (Mandatory).

 Hands-on experience with CRM tools and customer service platforms.

 Knowledge of reporting and MIS preparation.

 Basic understanding of customer lifecycle management and service processes.

Preferred Experience

 2–5 years of experience in Customer Relationship Management (CRM), Customer Success, or Customer

Service Operations.

 Experience in handling end-to-end customer interactions and escalations.

 Prior exposure to Cosmetics, FMCG, Retail, or Consumer Brands will be an added advantage.